Substance . Structure . Story
ELEPHANT STAMP
The writing behind important decisions.
You’re trying to reach
people who are
already under pressure.
You have evidence and a strong case.
But so does everyone else competing for people’s time, attention, funding, and trust.
Information alone doesn’t persuade. How it’s shaped, structured, and communicated matters.
People need to understand what you’re saying, believe it, and trust you.
For your work to cut through, you need to be clear, concise, and compelling.
I bring your evidence, ideas, and stories together so people understand, believe, and move with you.
Shaped a national report directed at federal ministers and senior policy.
Launched at Parliament House, Canberra
"Ann brought coherence and strategy to a highly technical report"
Project Lead, 30by30 Australia
The work
Make your case
Funding bids, investment cases, major appeals.
Read by people juggling competing priorities, limited time, and considering other options.
I shape your asks so you are clear and persuasive from the first read.
One read. One chance.
Influence the conversation
Speeches, articles, opinion pieces.
Your audience is already hearing other arguments and forming views.
I shape your argument so your position is clear, credible, and taken seriously.
Shape the debate. Or be shaped by it.
Core material
Reports, web content, and other content your work depends on.
Corporate writing is often the first (sometimes only) thing people read. Make every word count.
I write across formats so you’re authoritative and easily understood.
Every word has a job. Make sure it’s the right one.
I work with what you have.
An idea.
A one-pager.
A pile of documents.
Strict criteria.
From scratch
I work with you to tease out your idea.
That might include interviewing your teams, clients, or stakeholders.
This matters when lived experience is at the centre of the work — when the story belongs to someone else and needs to be told with care and precision.
From existing material
Your copy isn't working as hard as it should.
The problem is usually the structure, language, or messaging. Or a combination of all three.
I’ll take what you have and make it work.
No one comes asking for strategic narratives. Most conversations start with:
"Our evidence is strong, but it’s not convincing anyone.”
"This funding round is critical. But we’re not presenting our work powerfully.”
"We’re just not sure we’re getting through to the right people.”
Let’s start with a chat
A 15-minute conversation is enough to get clear on what you need.
You don’t need a brief at this stage.
Just a deadline, problem, idea or question is enough to get the ball rolling.
I reply promptly.
Or call: 0439 348 334