Substance . Structure . Story

I’ve spent my career alongside people doing work that changes lives.

From frontline teams to research and leadership, I make sure they’re understood and taken seriously.

Over the years, a few things have become clear.

Most audiences are more sophisticated than they’re given credit for. The problem is rarely the subject matter. It’s writing that doesn’t trust the reader.

When writing misses the mark, good work gets lost — especially in your world.

I’ve seen how hard it is change how people think and act. But change often turns on something small: a few words that tilt the picture, a tweak, a new reference point.

Decisions aren’t made on evidence alone. The argument and the story move people.

I understand your constraints, your politics, and what’s on the line.

And I know you’re deeply committed to your work.

That’s why I don’t do spin. People are counting on you.

Fellow of Australian Progress.

Based in Naarm/Melbourne, working nationally.